PG Diploma in Sales & Marketing


Tata Institute of Social Sciences – SVE has developed this unique program. ‘Sales & Marketing’ plays a key role in every business. Depending in the industry the roles and responsibilities of a sales and marketing professional varies. Basis the customer also the sales method needs to be modified. This Sales And Marketing Management Courses aims to provide end to end understanding , process and the skills required to become an effective sales & Marketing professional. This program shall be work integrated and will enable the participant to develop sales & Marketing skills in specific industry domains using multiple channels. Specific inputs related to specific industry/sector, products & services shall also be provided before commencing the on the job training.

Eligibility for the diploma course in HR & Admin
  • • Any Graduate
  • • Working professional from sales & marketing function.
Course Structure:

The Diploma in Sales Management will be conducted over a period of one year and will cover 20 credits of classroom training and 20 credits of on the job training.


The Students assessment will be based on project work done and written examination conducted at the end of the course.


The diploma consists of five courses. Three of which is core courses shall cover the general sales subject. They include basics of sales & the sales process, selling skills & techniques, use of digital marketing for sales. The balance two subjects are industry /channel specific. In the second semester there would be industry specific electives, namely, Retail, Institutional sales, channel sales (telecom, fmcg, pharma, consumer durables ), banking, insurance and telesales.

To know more about our Courses

To know more about our Courses