Objectives
‘Digital Marketing’ is now an indispensable part of any effective marketing campaign, because of its targeted reach, customized messaging, low costs and huge availability of data for analysis. This program shall enable participants to get a wide as well as deep understanding of the subject and will be able to conduct marketing activities on a host of digital platforms.
Eligibility
- • Any Graduate.
- • Working professional from Marketing / Sales and Administrative departments and personnel in other line departments / Strategic Business UNITS (SBUs) of Public Sector Enterprise.
Course Structure:
This shall be a work integrated PG Diploma in Digital Marketing and will be conducted over a period of one year and will cover 20 credits of classroom training and 20 credits of on the job training.
Internship
This is a work integrated course, so all students who are not already working shall be placed with industry digital marketing teams for a minimum of 4 months in the year. Most students end up getting an internship for the full year. Some have even been absorbed by the company on permanent rolls after the completion of the course.
Examination:
Students will be assessed on project work and a written examination that will be conducted at the end of each semester.
Syllabus:
The subjects covered during the course are :
- • Digital-Marketing fundamentals
- • On page and Off page SEO
- • Social Media Marketing
- • Marketing Analytics
- • Google ad sense and Affiliate marketing
- • Mobile Marketing
