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Tata Institute of Social Sciences provides various short term workshops in the field of HR in Mumbai – Depending upon profile and requirement of the department, you can choose from the list of various HR Training workshops. Mentioned are the details of the workshop on Social Media Marketing


The advent of social media has changed the way in which Sales and Marketing is carried out in this world today. This workshop shall focus on the various social media tools available for enhancing sales effectiveness as well as gathering valuable feedback. This social media marketing course workshop takes an in-depth look at social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media.

  • • Professionals from Sales/Marketing.
  • • Graduates and above aspiring to make their career in Social Media Marketing.
Course Structure:

Duration – 1 Day

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    Course Content:

    Introduction to Social Media.

    Fundamentals of Facebook, Twitter, LinkedIn.

    Advertising on Social media.

    Reporting and analytics for social accounts.

    Online PR and Brand Reputation.